Aesthetic and Practical Solutions.
(858) 751-4407
San Diego, CA
Mon - Fri: 10:00AM - 5:00PM, Sat/Sun: 12:00PM - 5:00PM
 If you were to think of a big company name that doesn’t have a logo, you’ll have a hard time coming up with one. It’s because modern businesses consider logos as vital as the product — to the point, that sometimes, it is the product. Consider luxury items like Louis Vuitton and Chanel. “It’s not just a bag, it’s Hermes.” as the saying goes. Every non-tech item that has been slapped with an Apple logo is sure to sell. And those Nike Dunk shoes? They’re not sturdier, but hey they’re Nike, so they gotta be. Of course, let’s face it. Not all startups and businesses that start in a garage will live up to the likes of Amazon, Coca-Cola, and Harley Davidson. Most will fall in the commodity category, that is items we consider buying due to their low price and convenience, but they’re never favorites or loved solely because of their name. Still, we’re rooting for that small percentage that one day, our brand might be the next big thing. But it can never truly happen if we forego that one factor that might give us the brand-loyalty edge: logos. If you want to copy the success of McDonald’s, Starbucks, PayPal, Lego, and Nike, you might want to do the easiest and the most basic of their strategy: designing a wonderful logo. Why are logos important?
There are so many benefits of logos to a company or an organization. But the most obvious ones are something related to identity. A logo is a single brick in-house construction. Without this single piece, the house is incomplete, or worse, it falls apart. It has to be of the same size, quality, and material as all the other bricks. And it has to be glued in perfectly or it will come loosely, undoing your hard work. Logos might not be the most important part of a business, others come first such as value proposition, marketing efforts, and innovation. But logos can stagnate the growth of a business by simply being unappealing and inconsistent. Imagine your favorite brand changing its logo every year. How about their logo being stylistically different in every packaging? Sure, you’re still going to buy from them, after all, they’re your favorite and you love their marketing or their products. But some people will be hesitant. And hesitant is not a good word.
Guest post by Luca Barrera
Image credit by Sora Shimazaki
Starting a new business is expensive as it is, even before the advertising. It’s not in every entrepreneur’s budget to start an expensive ad campaign right away. But that doesn’t mean business can’t be promoted. Quite the contrary! The key is to network. In-person and digitally. Making connections with people in real-time has always been an effective method of advertising. And the best thing is, it can be done at no cost.
But you still want to leave a lasting impression, right? So you’ll need a bit of promotional collateral to get the job done. These materials, too, can be obtained for free. Which is exactly my next point - Let’s dig into the strategies and tools you can use to promote your business- for free.  by Guest Writer Ellouise Muñoz  When you think about those big brands that everybody knows – what is it that makes them memorable?
Often it’s that feeling of familiarity which inspires trust. When a company is a ‘household name’ you don’t have to overthink whether you should spend your money with them. Then there is the brand design. Coca-Cola makes us think of red and white, and their associations with sports and with Christmas. Apple makes us think of minimalism and quality. And how about those smaller brands which still manage to stay in your peripheral vision? They are probably utilizing media well, to keep themselves relevant and memorable. While you might feel there is a chasm between your own online business and a huge brand like Coca-Cola or Apple, there are lessons that you can take away from them and use for yourself. Let’s look at 3 simple steps to make your online brand memorable.  Man working from home. Image by Rajesh Balouria Affiliate Disclosure
Some of the links in this post may be "affiliate links." This means that if you click on the link and purchase the item to which we are linking, I may receive an affiliate commission. I want to emphasize that I do not, and never will, link to a product only for possible financial gain. Doing so does not provide real value, and is a disservice to you as a reader. I do not link to products I feel are inferior, and I am not compensated for any positive review. A considerable lot of us might be working or tutoring from home right now and battling with efficiency. You can consolidate a couple of straightforward strides to assist you with conquering the psychological and physical obstacles hindering your efficiency. 
"I made this logo myself" by Ray the Loser. Please don't be like Ray.
Affiliate Disclosure
Some of the links in this post may be "affiliate links." This means that if you click on the link and purchase the item to which we are linking, I may receive an affiliate commission. I want to emphasize that I do not, and never will, link to a product only for possible financial gain. Doing so does not provide real value, and is a disservice to you as a reader. I do not link to products I feel are inferior, and I am not compensated for any positive review.
Hiring a designer to design a logo for your business is essential, but some business owners insist on trying it themselves, even if they have no experience in graphic design.
Designing your logo may save you a few dollars, but how much will it cost you in the long run? Logo design is as much an entrepreneurial decision as it is an art, and choosing the wrong logo can damage your profits and even jeopardize your business. Your logo should be an image that fills the space between your business card and letterhead.  I had a rude awakening Sunday morning, and I'm probably not alone in that feeling. We all turned on to our favorite news media to learn of Kobe's tragic fate. Even as I write this I feel conflicted partly because I'm inspired to write and because of the sensitive nature of this event maybe it isn't the best time to write but I'll take my chances.
by Guest write Matt Lee  An Illustration of Google search Nothing makes marketers and business owners shudder with fear quite as much as Google algorithm updates. People often share their horror stories of losing traffic after changes to the Google search algorithm. Businesses spend tons of money and time working to gain traction in search results, using the latest SEO, or search engine optimization techniques. So, when Google says they’re making algorithm updates, it’s easy to panic.
by Guest Writer Marla Di Carlo  Everybody knows that writing is important when it comes to making money from an online business. That doesn’t just mean high-quality, engaging writing in the form of blogs and articles, however. It also includes a variety of other tips and tricks that all of the most successful online business owners use to maximize web traffic, and as a result, their profit.
If you own an online business and you want to get more visitors to your site, here are some clever tips you can use that are guaranteed to boost your chances of drawing in more traffic to your website. 
Illustration of a business tool.
Affiliate Disclosure Some of the links in this post may be "affiliate links." This means that if you click on the link and purchase the item to which we are linking, I may receive an affiliate commission. I want to emphasize that I do not, and never will, link to a product only for possible financial gain. Doing so does not provide real value, and is a disservice to you as a reader. I do not link to products I feel are inferior, and I am not compensated for any positive review. First and foremost, Happy New Year! I hope you're able to accomplish more than you did last year and that you can apply the lessons from last year in making that quest a reality. Having the right tools as well as knowing how to use them is essential for getting the best results for your business depending on what's important to you. Below are five recommended tools. If you're already using some of these tools, congrats you're ahead of the game and if you aren't well, you can now step up your game.  Affiliate Disclosure Some of the links in this post may be "affiliate links." This means that if you click on the link and purchase the item to which we are linking, I may receive an affiliate commission. I want to emphasize that I do not, and never will, link to a product only for possible financial gain. Doing so does not provide real value, and is a disservice to you as a reader. I do not link to products I feel are inferior, and I am not compensated for any positive review. Part of conducting business is the great aspect of getting paid (Yeah baby! Cha ching!) but the question then becomes how do you collect payments from your clients in order to get rewarded for your hard work? This is where Square Point of Sale comes in. I use Square (Point of Sale) and recommend it to my clients as well. I don't want to write a book here so here are some of the things it does and what I like about it. 1. With Square POS you can pretty much take payments on the go. 2. Their app which you can download to your smartphone, iPad and other mobile devices allows taking payment on the go to be possible. 3. They send you a free card reader, which you can connect to your devices and have people swipe their cards. If for some reason you don't have a card reader on you, you can still manually enter the credit card info. |
RSS Feed
5/30/2023
0 Comments