by Guest Writer Ellouise Muñoz
When you think about those big brands that everybody knows – what is it that makes them memorable?
Often it’s that feeling of familiarity which inspires trust. When a company is a ‘household name’ you don’t have to overthink whether you should spend your money with them.
Then there is the brand design. Coca-Cola makes us think of red and white, and their associations with sports and with Christmas. Apple makes us think of minimalism and quality.
And how about those smaller brands which still manage to stay in your peripheral vision? They are probably utilizing media well, to keep themselves relevant and memorable.
While you might feel there is a chasm between your own online business and a huge brand like Coca-Cola or Apple, there are lessons that you can take away from them and use for yourself.
Let’s look at 3 simple steps to make your online brand memorable.
1. Brand Design
Humans are largely visual creatures, so it stands to reason why brand design is so important to consumers.
The way that a brand looks and the feeling that gives us, allows us to make a quick judgment.
Blue is the top performing color for inspiring trust. Red is implicated in impulse buying. And yellow is the color of happiness. Just think about those golden arches on the McDonald’s sign.
Logo shapes have an impact on how we feel too. Circles are used in 20% of the world’s most admired brands. They are understood to inspire feelings of trust, strength and steadiness.
Then there is the simplicity, and the use of negative space to consider. The best branding is simple and clean. When you can combine the right elements for your brand, the look and feel can do wonders for your memorability.
Does that inspire you to try out something new in your own branding? You can freshen up your own logo design with a free tool like Logo Creator.
But it’s worth taking your time and settling on your new look before you reveal it to the word. You don’t want to change your brand look more than once in a while, as that undoes your good work of becoming memorable.
2. User Experience
One of the best ways to stay memorable to your customers, while increasing your chances of return custom, is to give people a fantastic user experience.
No matter your type of online business, the way you make your customers feel when they engage with you is something we all remember. And it pays to consider that we remember the bad as well as the good.
That good user experience we all desire as consumers can be found in the smallest of things:
3. Social Media
I mentioned before those smaller but smart brands, who seem to pop up in your social media or on TV just to remind you they exist. Then before you know it, you are thinking about buying from them.
If you have previously delighted them, as in point number 2, then you won’t have to work hard to get repeat custom from them. You simply have to remind them you are there and you have what they want.
You could take the classic social media approach of regularly posting high value, engaging content. This takes the most time but the least budget, unless you are paying a high cost agency to manage this for you.
There is the social media advertising route to consider too. But this can be a waste of budget if you or your team don’t know the advertising landscape very well.
Then you might consider focusing less on the most obvious places like Facebook and Instagram, and instead move your content strategy to alternative platforms.
Lego is a brand that has made YouTube a key part of its content strategy, accumulating over 5.59 billion views in its time on the platform. As YouTube users are encouraged to subscribe to the brand channels that they like, you are able to grow a captive audience of subscribers who see your new content whenever you post.
Video content continues to grow in popularity, with over half of the Internet’s users reporting that they stream video daily. It is smart to place yourself somewhere your customers will keep seeing you, therefore keeping you memorable to them.
So, to summarize, here is a recap of those 3 simple steps.