how long would it take to build my website?
We like to set a 2 week time period in order to allow for revisions and unexpected changes. All the same it is possible to have it finished within a week. From our experience, most of the delay to the job comes from clients either not submitting the contents required to complete the project in time or being too picky and requesting numerous changes.
WHat is the process to start on my project?
Typically you would call to express interest in our services stating what you would like. After that, we set up a time to meet in person if you're local for a detailed consultation of the project ($40/HR, which may be waived should we enter into business). The consultation would cover things like duration of the project, goals of the project, contract and payment. After the consultation a deposit to get the project started can be paid then or later, a contract is signed. The next step is to have sketches done of the project, which ever sketch is picked will be further developed. Revisions will be made if necessary and required. Once the final project has been completed, the balance is paid which will bring the project to it's completion.
What kinds of payments do you accept?
We accept cash, credit cards, debit cards and money orders.
WHy is there a charge for consultation?
Time is money and a consultation is a valuable service in the first step to getting a great end result. It also let's us know you're serious about entering into business. It also ensures that the time is properly used. In the event both parties enter into a business arrangement the consultation fee can be subtracted from the total cost.
Do you do a payment plan?
Yes, we can give you an additional month after the project has been completed to settle your account. However, the terms must be agreed upon in the contract. In other words just because it's an option doesn't automatically mean it is agreed upon. In general you will still have to pay the deposit, a mid-term fee and then paying off the balance is where you can often apply the extra month. This is applicable to projects exceeding $500
What kind of clients do work with?
Most of our clients have been people in the service business (specifically Hairstylists and Barbers). Although, we've done work for individuals our ideal clients would be start-ups, Not-For-Profit Organizations and small businesses. All the same, we are open to doing work for anyone who needs and can afford our services.
I am not a local client can we still work together?
Ideally, we would like to meet face to face with our clients for that intangible value of the human connection. However, distance is not a barrier. We can speak over the phone, What's app and Skype. Contents can be exchanged over e-mail, payments can be taken over the phone or using other payment apps such as PayPal, Venmo, ClearXchange and My Cash. If you also want to meet in person and can afford to cover travel expenses that would be no problem as well.
Do you offer any types of incentives?
Yes we do. (1) Referral: If you refer us to a client whom we end up doing work for. We will either knock off 10% from the work we are currently doing for you or we will pay you 10% of the total service fee being charged to the person you referred us to. (2) Early or Timely Payment: If you complete your payment for your project in time or before the due date. You can ask us knock off 5% from your total fees. However, you have to ask for it. (3) First Time Client: As a first time client you're eligible to get 5% removed from your total fees. However, you have to ask for it. Best of all you may combine 2 of these offers.
Can you provide references of your current/previous clients?
Yes, we can. Simply ask and we will provide you with their name and contact information.
What are some benefits of working with Uzo Design
The # 1 benefit to working with Uzo Design is a great relationship and access. If you shoot us a text about any question you have or something minor we can help you fix. We'll get back to you in a good amount of time and even fix the minor issue for you for free. If you create a website with us we can get you listed on the top 3 search engines: Google, Bing and Yahoo (Yext).We will provide you with additional useful info beyond what you might have even asked. If we do end up having a cool relationship, we can even kick it socially.
Vector and Raster: Vector based drawings are usually in the form of an illustration. Vector is a line within 2 points. It usually contains less data. Whether it is expanded or shrunk it still maintains all its property without being deformed or blurred out. Raster is a collection of dots. Hence, if you look closely at blown up photographic images you will see dots. Raster is usually measured in dots per inch (dpi). The more dots usually mean a higher quality image. When images with less dpi are blown up (especially for print) they look blurry. Why is this knowledge important? For one photographic image do not make for good logos due to the nature of these two entities. Often times clients ask for a bigger logo. The size of a logo is inconsequential. The only thing that matters is how the logo is being used. If done in vector it will look as good on a business card as it will on a bill board. The same can’t be said for a photograph.
Kerning, leading and tracking: terms used to describe specific relationships between individual alphabets and words. If words are moderately close together more paragraphs can be fit on a page. If words are too close together it might make for a more difficult reading etc.
Widows and orphans: A word or letter on a line by itself. This usually changes the meaning of the sentence being read.
Fonts, font family and Type face: These two words are often wrongly used interchangeably. An example of a font is Times New Roman which is popular in Micro-soft word. A type face is the individual style of that same family e.g. Italics and Bold versions of Times New Roman. Italics and Bold make up the font family of Times New Roman. Why should you know this? Often time clients ask for a combination of multiple fonts even though those fonts may be conflicting and relevant to the subject. In general it’s best to use type faces of the same font family for a more cohesive looks. Other fonts can be added in appropriately to spice up the overall look.
Stock photographs: Professional pictures taken of multiple subjects. They are usually sold and are convenient to use. Most times when you buy them they are 100% yours to use. They are convenient and eliminate the need to hire a photographer. At some point in time an actual photographer will be needed to capture an exact composition.
Negative space: Not to be confused with negativity e.g. “James is a very negative person” would be the wrong understanding of this. Negative space may also be known as white space. It is the unused space that unclutters the platform of the design and makes it easier for the eyes to focus on the design.
Webpage: Individual pages within a website e.g. about me, contact us, home etc.
Brand: what an organization or company is known for. Through marketing a brand can be defined. Most brands are partially defined by their consumers or clients.
Collateral: promotional or objects that might reflect the identity of a brand. An example would be a mug or business card with the company logo.
Platform/canvass: The surface on which a design goes on. An example would be the cover of a magazine, body of a package etc.
Hex number: A color code associated with different colors. For example white in its purest form is “#ffffff” this ensures that each time a color is used regardless of how it may show up on the screen that it is the same color. Knowing the hex color helps to maintain consistency in use with identity and branding.
CMYK: Color format for print job. CMYK stands for Cyan, Magenta, Yellow and Black. These colors are combined in certain layer and amount to form all the other colors. CMYK contains lots of data which is causes it to show up differently on the web and most important slows down web pages since they might take longer to load.
RGB: Color format for images being viewed on the screen. Using RGB for print would result in a poorer quality of the image being viewed.
File format extension: various ways files are saved. This is because the files are being used in different ways, example for print or web. Some examples of file formats are .PNG, .JPEG, .PDF, .tiff etc. These extensions are often attached at the end of a file name e.g. “apple.JPEG”.
Style Guide: Rules that govern the usage and application of an organization’s identity. The purpose of creating identity is to maintain consistency, which helps reinforce the identity and brand. An application of style guide would be saying that the logo can only be placed no less than 5” from the border of the platform. This is to prevent the logo from being distorted in anyway.
Website: A collection of these pages.
Identity: Collection of elements that help to enhance the visual look of a brand. These include color, font choices, logo, style guide, careful placement of these elements on a platform etc.
Campaign: A specific design project or event with multiple pieces that is aimed at achieving a specific goal. An example would be an ad targeting first time students in a college with the aim of getting them to join a sorority. The campaign could include a specific website dedicated to the sorority, videos of the sorority lifestyle, t-shirts with the sorority logos, flyers, business cards etc. All these design elements make up the campaign.