Facebook Ad: For promotions involving sales of discount or pretty much anything. A tool you can use is the Facebook ad. It allows you to select your target audience in terms of interests, profession, age and geographic education. So, if you have a dance studio in San Diego, California you can run an ad targeting people from that part of the country that meet your other requirements. A Facebook ad can cost you as little as $5/day to, however, much you’re willing to spend. Even if Facebook is not your social media of choice. Other social media platforms have their own forms of advertising. Something that’s especially good about running a social media ad is that it reaches most of the people in your social network and the people connected to them. If you haven’t tried it before I encourage you to give it a shot. If you’re not very computer savvy, feel free to contact Uzo Design to help you with that.
Social Media Banner: In the situation of keeping you on clients’ minds or simply just celebrating the holiday spirit one way to do this is by temporarily switching the design of your social media banner to capture the holiday theme. If you’re not sure how to create the social media banner for your platform. There are tools out there on sites like canva.com or stocksnap.io that have preset templates or sizes of various social media platform where you can generate upload your own images or simply use theirs.
Pop-Up Ads: Although, people may find pop-ups annoying, it all really depends on how you set it up to function. All the same, they are a very good way to catch people’s attention with what you want to promote since they are in your face. Alternatively, you can always use a static banner strip that can be displayed at the very top of your website. It allows people to opt-in to your offers.
App Notification: If you haven’t gone to the cool route to developing an app for your business you should seriously consider it especially if you have a huge fan base or clients who patronize you. The great thing about apps is that since everyone has their cell phones with them almost everywhere they go, they are easier to reach. Apps allow you to send notifications that pop up on people’s phones so they can see your offers simply click on it and be taking to it.
Website Banners: You can also use a website banner that briefly displays your offer and links to the page with your promotion.
Video Ad: You can create and run a video ad as part of your social media promotion and include a call to action at the end of the video or attach a link to your social media page. Here’s a video sample from Uzo Design. Just remember to tailor your video to the season you’re using it for.
Hopefully, these pointers will help you successfully reach your next holiday goals. Are there any other tools you use to a great effect that we didn’t cover? Please, free to share.