We are opting to make changes with our service format here at Uzo Design. The way these changes will work is for us to have a monthly retainer arrangement in exchange for certain services that will be provided as well as Uzo's availability. In other words you pay at flat fee each month for Uzo's availability, design work and technical support. While this will cost you more money, it is worthwhile investment that will provide you with additional value for your brand and peace of mind in knowing Uzo will be there when you needed. Click the tabs below to expand for details.
Why YOU NEED IT
Why you need it
It is true you're a small business but that doesn't mean that your business should appear as an after thought. The services below will help put you in league with the not so small businesses and make you the envy of the after thought small businesses out there. Here's why you need these retainer services.
Efficient management of your time: You have a business to run and don't need additional responsibilities. However that doesn't change the facts that there's still more that needs to be done to enhance your business. Sadly, you're already spread thin and may not be the most technically savvy person out there. Fortunately, this is where we come in to save the day.
Peace of mind: You need to be confident that when a technical issue or design need arises that someone has your back even if it happens to be at 8:00 PM at night.
Cost efficient: think of it as buying in bulk. An ad design could cost you up to $500 to create and manage. Instead of having to pay this price every single time you need one done, you get it for a low price in addition to other services that enhance your brand while increasing your potential to land new clients.
WHat You ARE GETting
Here are the details of the price listings. Feel free to refer back to it.
Technical support and consulting: From time to time you may encounter trouble that's technical in nature or you might simply need advice marketing or technical advice on something you need to implement for your business. This means you may need to jump on the phone (call/text) or meet in person to talk about it and brainstorm. This service also insures that even after hours or on a weekend your call will not go unanswered. This plan accounts for the time spent during those interactions as well as finding a solution to the issues.
Design work: Do you need a new flyer, an online ad, a brochure to explain your services? Has your business info changed or do you need a fresh update? Your retainer services accounts for these needs.
Website maintenance/update: On occasion there might be issue with your website that might need resolving or maybe you simply need to put up some new content such as photos, blog update etc.
Social Media Management (Instagram, Facebook, Google My Business, Yelp): While social media management is not hard if you're into it. It can be very time consuming. This service will involve putting up freshly scheduled content on your social media pages. These contents might include photos, tips, humor, inspirational quotes etc. The idea is to be active and keep your fans (tribes) engaged. If someone asks a question on your social media while you're busy. We'll respond on your behalf or consult with you. During holiday periods you may need to put up design work that reflects that festive period. The point of all this is to continuously put your brand in front of your clients and potential clients so that they are always thinking of you. Social media platforms are also good places to advertise and run special promotions.
Professional photography of location, products and clients ($150 value): With this service I'll come once or twice a week to your location to take pictures of your clients or products that will be uploaded to your website and social media pages. People love to see images and videos. Google loves to rank higher sites that are constantly providing new content. These images also speak for your expertise even in your absence.
Setting up and running ads (up to $50 of Ad cost included): Designing the ad, setting it up, monitoring it and giving you the stats so that you can make an informed decision or achieve certain business goals. Ads cost money so depending on how big your goals are additional fees may be requested. Some times to get 50 people to click your ad in order for 5 to take action (hopefully, become a client) you might need to reach 5000 people. So, it's not as simple as spending $40.
video posting on social Media: This is similar to the photography mentioned above
Online listing fixing and Reputation Management ($300 value): The more places your business comes up online the better ranked you're by Google. Practically, this service insures that information about your business online is accurate and well monitored. It allows you to make changes on multiple platforms from one dashboard. If someone gives you a review you can see it, if it's negative you can suppress it while addressing the poster. It also allows you to make changes to your hours in the event you need to make changes. It is also a good place to run specials and other ads.
E-mail Marketing: Each time a client fills out a form on your website their information is stored. This includes when they book appointments as well. They say most of your business will come from the 20% of repeat customers. So, by collecting their information you can send them messages directly to their e-mail. These messages might include specials, holiday greetings, announcements etc. The messages can also be set up to send automatically in some situations.
All of these things mentioned above will be managed by Uzo Design on your behalf.
Disclaimer: There might be months when you might not need as much work done. The service your paying for is to ensure that when you do need those services you will be taken care of.
NEED MORE INFO?
Can't Afford this service?
If you feel you can't afford these services here are a few ways we can help.
Increase your prices: While this might seem like a scary thing to do. Consider that you already provide exceptional services to your clients and that they are already committed to you and know that you're worth it. One of the best way to justifying increasing your prices is to offer something extra. It could be a package of services you already offer.
Partner with another business in your industry: Talk to someone in your industry about collaborating in some form of business exchange. The best candidates would be someone you're not directly competing against. For example you can carry a product sold by a spa company and ask for a percentage of their sales.
Referral: Talk to your clients while offering them your services and find out what kind of business they are in and if they are in need of design work. If they are send them our way and you get 10% of their service fee or have that 10% subtracted from your fees. If you refer a client that needs web design ($1500+) 10% of that will be $150. Think of it you're getting a discount while making money. Cool huh?
Sell a product/Offer a new service: You can sell gift cards etc
Uzo Design Tel: (858)751-4407 E-mail: firstname.lastname@example.org 3920 Leland St. E17 San Diego, CA 92106